Adidas chinese new year 2025
As the Chinese New Year approaches on January 29, 2025, adidas has unveiled a special collection to commemorate the Year of the Snake. This annual tradition sees the brand blending cultural elements with contemporary design, resulting in unique and sought-after pieces.
CLOT x adidas Superstar “Chinese New Year” Collaboration
A highlight of this year’s collection is the collaboration between adidas and CLOT, the streetwear label founded by Edison Chen. Together, they’ve reimagined the iconic Superstar silhouette to celebrate the Lunar New Year. The sneaker features a sleek, all-black upper crafted from premium suede and leather. Intricate Chinese zodiac-inspired patterns are embossed across the surface, adding depth and cultural significance. The snake-skin textured Three Stripes pay homage to the Year of the Snake, while delicate gold star accents adorn the upper and heel. A standout feature is the festive red-and-gold tassel charm attached to the laces, symbolizing good luck and prosperity. Additional gold detailing graces the tongue with the adidas logo, offering a premium finishing touch. The chunky black sawtooth outsole modernizes the silhouette, providing both style and traction. This limited-edition sneaker is set to release on January 16, 2025, at a price of $200.
Apparel Collection
In addition to footwear, the collaboration extends to an apparel line that embodies a seamless fusion of tradition and modernity. The collection includes pieces like the Combot Pant and Track Top, featuring repeating snake-inspired prints and gold accents. The use of jacquard fabric with a snakeskin pattern nods to the Year of the Snake, while the inclusion of a coin symbol, representing prosperity and wealth in Chinese culture, adds a deeper cultural connection. The collection also debuts silk print for the first time, bringing a refined touch to the design. These pieces are designed to navigate the city effortlessly, symbolizing continuous motion and self-expression.
Campaign and Cultural Celebration
To celebrate the launch, Adidas Originals and Edison Chen hosted a cultural experience in Mexico City, showcasing how Lunar New Year is a moment that transcends boundaries and is meant to be celebrated by people from all walks of life. Special guests were invited to explore the city’s rich heritage through a dynamic blend of art, history, and cuisine, highlighting the seamless fusion of Chinese traditions with Mexico’s unique cultural tapestry. The event included an immersive multi-space venue hosting activities guided by local artists tied to art, fashion, and music, an intimate dinner set in the iconic Chapultepec Forest, and a lively cocktail party to close the night. This celebration showcased the spirit of collaboration, celebrating creativity, diversity, and the shared stories that connect these two dynamic cultures.
Availability
The CLOT LNY Superstar sneaker will be available on January 16, 2025, through CLOT locations, select retailers, and online at adidas.com. The apparel from the CLOT LNY Collection by Edison Chen will be on the CONFIRMED app beginning January 10, 2025. Given the limited nature of these releases and the cultural significance they embody, they are expected to be highly sought after by collectors and fashion enthusiasts alike.
In summary, adidas’s Chinese New Year 2025 collection masterfully blends traditional symbolism with contemporary design, offering a range of products that honor the Year of the Snake while appealing to modern sensibilities. Through thoughtful collaborations and culturally rich designs, adidas continues to celebrate global traditions in the world of fashion.
